OVER THE PAST YEAR AND A HALF, OUR MARKETING TEAM TOOK A HARD LOOK AT THE STATE OF BASS MECHANICAL'S BRAND. FOR OVER 20 YEARS, BASS HAS CONTINUED TO ADAPT AND GROW. IT WAS TIME FOR A CHANGE.
Through this rebranding process, we took a strong look at where we came from, and where we’re headed. We needed to pursue innovation while honoring our tradition. We needed to be bold, and be willing to constantly challenge ourselves. Through such efforts, strategically align the brand of Bass Mechanical with a new mission, set of values, aesthetic, and (of course) a new logo!
Through this adventure (and some gathered insight), we have decided to simplify our name from"Bass Mechanical, Inc." to "BASS" to further simplify our brand and due to the fact that we offer a variety of solutions that expand beyond mechanical services.
We are pleased to present the new visual identity of BASS! A logo we hope our company, customers, vendors, and partners alike, grow to love, wear and treat as their own "badass" brand!